Builders race to capture a trendy crowd: 55-and-up buyers

Some homebuilders have found an edge in the growing niche.

Mark Wemple. David Langhout with Kolter Homes says Cresswind at Lakewood Ranch is exceeding sales expectations.
Mark Wemple. David Langhout with Kolter Homes says Cresswind at Lakewood Ranch is exceeding sales expectations.
  • Construction-Development
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Baby boomers, retiring in large numbers, have created a vast market of empty nesters for homebuilders to target by offering active-adult communities that feature moderately priced, low-maintenance homes enriched by a plethora of high-end amenities and community activities.

 

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