Tying faith between their teeth

Talk to Craig Sher and Will Conroy for just a few minutes and it becomes clear that they value three things: Family, St. Petersburg and Bruce Springsteen and the E Street Band.

Family first. Sher, the former CEO and Executive Chairman of Sembler Co., one of the most recognized retail developers in the Southeastern U.S., is Conroy’s father-in-law. Both men describe their family as “tightly knit” and say they try to involve its members in their business dealings when possible.