A luxurious incentive:For many Realtors and home agents, getting those fence-sitting buyers to take the plunge and actually buy a house is an on-going battle these days. PCM trims newspaper company holdings: Naples-based Private Capital Management, which manages $24 billion for wealthy and institutional investors, is sticking to its newspaper story even as a recent filing shows the firm trimmed its newspaper-stock holdings.Going through the government gauntlet: During the past 35 years, the executives at Morton's Gourmet Market, a Sarasota-based high-end grocery and bakery, have gone through the Sarasota's county and city government permitting gauntlet plenty of times, be it trying to expand a parking lot or build an addition to the structure. St. Petersburg Chamber of Commerce President/CEO John Long says the city's skyline isn't all that's changing: The chamber is redefining itself through the shuffling of eight executives and the hiring of three new leaders in an effort to increase membership and better reflect the growth of the business community.The blogosphere and message boards are buzzing over the plunging shares of Fort Myers-based women's retailer Chico's FAS.Soon after Venice-based window and door manufacturer PGT went public earlier this summer, company president Rod Hershberger was given the rock star treatment.Coffee Talk can brag with the best of them, regularly touting Gulf Coast businesses that make the cut in n