Strategies

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Brian Hartz
August 4, 2022

Road less traveled: Tourism campaign charts an unconventional course

Faced with a steep challenge from their client, a destination marketing organization, FKQ Advertising + Marketing took a much different approach to selling vacationers on the appeal of Tampa Bay.

Travel-Tourism

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Amanda Postma
August 1, 2022

Marketing industry veteran weighs in on current trends — and what's to come

Priority Marketing might have grown up with a fax machine, but to keep up with the latest in the industry, the firm has adapted.

Strategies

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Mark Gordon
July 22, 2022

Health products firm rises above industry challenges, founder's vaccine comments

Despite the noise over Dr. Joseph Mercola's vaccine opinions, the company that bears his name continues to thrive.

Strategies

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Beth Luberecki
July 20, 2022

Inventor strings together a business by solving a common tangled cord issue

Necessity forced a 30-something entrepreneur to adapt — and invent a solution. His product could have a solid shelf life.

Strategies

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Brian Hartz
July 14, 2022

Magicians cast their spell over local audiences — and reap the rewards

Thanks to the arrival of Zubrick Magic Theatre in St. Petersburg, you don’t need to brave the Las Vegas Strip to experience the razzle-dazzle of professional illusionists.

Entrepreneurs

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Brian Hartz
July 7, 2022

Crowning achievement: Royal Pets levels up as it takes on big rivals

With a new flagship store in a prime location in Tampa, the pet market, hotel and veterinary clinic isn’t flying under the radar anymore.

Strategies

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Brian Hartz
July 7, 2022

At capacity: Industry struggles with a counterintuitive 'COVID bump' challenge

Furniture retailers are confronting an unexpected, pandemic-driven business oddity: an oversupply of product.

Strategies

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Mark Gordon
July 1, 2022

Behind the scenes of the region's robust cryptocurrency scene

The newness, not to mention volatility, of many things in the crypto-verse can be a magnet for doubters and cynics.

Strategies

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Brian Hartz
June 24, 2022

Commercial cleaning firm, at a critical juncture, puts faith in new leader

With a fresh breeze of private equity capital in its sails and a newly minted CEO at the helm, Office Pride Commercial Cleaning Services prepares to enter a major growth phase.

Strategies

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Mark Gordon
June 22, 2022

Companies tap into an underutilized solution amid labor crisis: Employees with criminal records

The dearth of able-bodied employees has put employers on high alert for new avenues to fill open spots.

Strategies

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Amanda Postma
June 17, 2022

A shortened workweek: Can it work?

In the great quest to retain employees, some companies, in Florida and worldwide, are taking a less-is-more approach, by cutting out 20% of the workweek.

Strategies

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Brian Hartz
June 17, 2022

Software firm finds successful new direction

Geographic Solutions, with 450 employees, has enough work to support 100 more staffers. The rub? Finding those people.

Strategies

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Business Observer Staff
June 15, 2022

Tampa beverage company raises $70M, attains $1B valuation

Cirkul’s Series C funding round was led by New York-based SC Holdings.

Tampa Bay-Lakeland

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Brian Hartz
June 3, 2022

Investors continue to target HVAC, plumbing firms

Thanks to private equity dollars flooding into the market, the home services industry continues to consolidate, but the potential rewards come with risks.

Strategies

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Brian Hartz
May 26, 2022

Power to the people: Businesses must reckon with new workforce realities

The labor market pendulum has swung hard against employers. But it’s not a forever turn. Nimble, forward-thinking companies, beyond pay raises, can adapt and adjust.

Strategies

« 20 21 22 23 24 25 26 27 28 29 »

Road less traveled: Tourism campaign charts an unconventional course

Marketing industry veteran weighs in on current trends — and what's to come

Health products firm rises above industry challenges, founder's vaccine comments

Inventor strings together a business by solving a common tangled cord issue

Magicians cast their spell over local audiences — and reap the rewards

Crowning achievement: Royal Pets levels up as it takes on big rivals

At capacity: Industry struggles with a counterintuitive 'COVID bump' challenge

Behind the scenes of the region's robust cryptocurrency scene

Commercial cleaning firm, at a critical juncture, puts faith in new leader

Companies tap into an underutilized solution amid labor crisis: Employees with criminal records

A shortened workweek: Can it work?

Software firm finds successful new direction

Tampa beverage company raises $70M, attains $1B valuation

Investors continue to target HVAC, plumbing firms

Power to the people: Businesses must reckon with new workforce realities

$203B wealth management firm expands in state with Naples debut

Fort Myers land zoned for single-family houses sold

Naples retail building sold by Hoffmann in 2023 is sold, again

Fort Myers memorial to veterans to be done by America 250 celebration

Watersports business relocates in Sarasota County

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