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Advertising–Marketing

  • By Mark Gordon
  • June 12, 2025
Sarasota advertising, marketing firm owner dies at 65

Joe Grano’s Next-Mark LLC celebrated 20 years in business earlier this year.

  • Manatee-Sarasota
  • By Elizabeth King
  • May 27, 2025
Sarasota, Fort Myers marketing firms merge

Avenue Media and Vectra Digital are teaming up to form a marketing agency for companies in the building, construction and home services industry.

  • Manatee-Sarasota
  • By Elizabeth King
  • May 8, 2025
Kim Githler grew media company by connecting, constantly evolving

"Experience is everything — and learning from mentors. … I found mentors, I listened to them, and they helped me get to where I am. They are still helping me to this day." –Kim Githler, MoneyShow

  • Manatee-Sarasota
  • By Beth Luberecki
  • April 11, 2025
Michelin Guide's arrival in St. Pete-Clearwater brings foodies — and pressure

The highly sought-after Michelin Guide is expanding its presence in the region. It's a pressure-is-a-privilege moment for chefs and restaurateurs.

  • Tampa Bay-Lakeland
  • By Mark Gordon
  • March 28, 2025
Publisher extends 'poison pill' in response to courtship from Naples firm

The Hoffmann Family of Cos. seeks to open discussions with Lee Enterprises "regarding a potential combination of our companies."

  • Charlotte–Lee–Collier
  • By Laura Lyon
  • March 14, 2025
TV personality expands her brand with multiuse media studio

Multimedia entrepreneur Rhonda Shear brings a never-say-no attitude to her latest role: running a high-tech production studio

  • Tampa Bay-Lakeland
  • By Louis Llovio
  • March 5, 2025
Tom Brady is coming back to Hertz

The retired football star is staring in a new add for The Hertz Co.'s used car sales division, his second stint a pitchman for the Lee County rent-a-car chain.

  • Charlotte–Lee–Collier
  • By Laura Lyon
  • January 30, 2025
Clearwater marketing firm posts nearly $120M in revenue, sets new record

It was a 14% increase over the previous year.

  • Tampa Bay-Lakeland
  • By Mark Gordon
  • November 26, 2024
TV news station in SWFL promotes official to president, GM

Darrel Lieze-Adams has been with the station for nearly 30 years.

  • Charlotte–Lee–Collier
  • By Laura Lyon
  • November 23, 2024
Tampa-based creator of Lightning's 'Be the Thunder' campaign dies at 60

James Rosene, co-founder and creative director of EraserFarm, a marketing and ad agency based in Tampa, died Nov. 6.

  • Tampa Bay-Lakeland
  • By Mark Gordon
  • November 18, 2024
Naples firm invests $14M in newspapers, buys 5% stake in Dallas Morning News

The beleaguered newspaper industry has been written off by many — including Warren Buffett. Naples billionaire David Hoffmann, with a quixotic bent, believes the industry is ripe for a comeback.

  • Charlotte–Lee–Collier
  • By Mark Gordon
  • October 1, 2024
SWFL publishing company buys historic California newspapers

Two of the newspapers have been in print since the 1860s and 1870s.

  • Charlotte–Lee–Collier
  • By Laura Lyon
  • September 23, 2024
Tampa and Michigan marketing firms merge, rebrand

The merger occurred in 2023 and the rebrand marks the final transition

  • Tampa Bay-Lakeland
  • By Louis Llovio
  • September 12, 2024
Bankrupt Clearwater marketing firm secures $122M in financing

The digital advertising firm has filed for bankruptcy protection and has agreed to be bought by its creditors.

  • Tampa Bay-Lakeland
  • By Laura Lyon
  • August 21, 2024
St. Pete travel marketing firm acquired

Aqua Marketing and Communications, a firm specializing in destination marketing organizations, was recently acquired by another firm’s CEO.

  • Tampa Bay-Lakeland
1 2 3 4 5 »
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