$1 billion Tampa development grows tenant roster

Midtown Tampa, the $1 billion mixed used development on the city’s main commercial thoroughfare, is adding three new tenants to its already crowded roster.

Midtown is a self-contained 1.8 million-square-foot development that includes office, hotel, retail and multifamily. Its current mix of occupants includes Whole Foods, REI Co-op and Walk-On's Sports Bistreaux as well corporate heavyweights TECO Energy, Booz Allen Hamilton and the Tampa-based technology staffing company Kforce.

The development, which opened in 2021, also includes a Marriott branded Aloft and Element Hotel as well as NOVEL Midtown, a 390-unit luxury apartment complex.

A timeline for the new tenants to open or where in the center they will be located will be announced later, says Bromley Cos., the project’s developer.

While Bromley developed the project, earlier this year it announced a joint partnership with Ram Realty Advisors aimed at ensuring that the retail component continues to evolve along with the other components of the project.

Ram is a Palm Beach based real estate investment management firm specializing in multifamily, mixed-use and grocery-anchored retail centers.

The new tenants are:

• Pura Vida Miami, a South Florida-based wellness and lifestyle food brand.
• CorePower Yoga, a yoga studio operator.
• The Shade Store, a custom window treatment company.