After delay, construction begins on $25M Naples Genesis dealership

Construction has begun on the Genesis of Naples dealership at the intersection of Pine Ridge Road and Interstate 75.

The new two-story Genesis store is being built on three-parcels totaling 10.5 acres that its owners, the Zeller family, bought in 2022 for $11.2 million. Plans call for the first floor to be dedicated to sales, with new and used vehicles on display. The second floor will be for administrative offices.

The $25 million, 30,000-square-foot store will also have an expanded service center, EV charging stations and includes an open floor plan and floor-to-ceiling windows.

Construction is expected to be completed early next year.

The current Genesis of Naples is at 6780 Airport-Pulling Rd. North next to an existing Hyundai dealership owned by the Zellers family. Genesis is Hyundai’s luxury brand.  

The Hyundai dealership completed a multimillion-dollar renovation in October that included a new facade, sales offices, an expanded showroom, freshly paved lot, service drive expansion and a customer lounge.

Construction on the Genesis dealership was originally supposed to begin early last year, but there was “an unexpected and prolonged delay due to the complex coordination required around a longstanding roadway easement neighboring the site,” says the Zeller family.

In addition to Hyundai and Genesis stores, the Zellers also owns Tamiami Ford at 1471 Airport-Pulling Rd. N.

The family business — run by Robert and Sheila Zellers, their daughter Joy Zellers-Rautenkranz and son A.J. Zellers — employ about 300 and sell more than 5,000 new and used vehicles annually.