Former Tervis CEO named COO at noted Sarasota law firm

Hosana Fieber, with over 25 years of experience in accounting and manufacturing leadership roles, has been named COO of Williams Parker, one of the most established and largest law firms in the Sarasota-Manatee region.

Fieber was most recently CEO of local drinkware firm Tervis. The company filed for bankruptcy in September 2024, and Fieber led the then-Venice based firm through a restructuring and, later, sale to an investment group that relocated the business to Bradenton. Fieber held several leadership roles at Tervis over more than a decade, through two stints at the company known for its insulated cups. She was CFO of ASO Worldwide, a Sarasota consumer goods manufacturer, in between Tervis stints. A well-known executive, Fieber has been on the board of the Charles and Margery Barancik Foundation since 2019.

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Williams Parker, Sarasota’s largest law firm, announced that Hosana Fieber has joined the Firm as Chief Operating Officer. Fieber will oversee Operations and Strategic Planning, supporting the Firm’s commitment to client service and long-term growth.

At Williams Parker, Fieber, according to a statement, will partner with firm
“leadership to develop and implement firm-wide initiatives that support long-term growth, including evaluating practice expansion, geographic opportunities, partnership strategy and innovative service models consistent with the firm’s mission.”

“Hosana’s strong C-Suite experience will be critical to advancing our long-term strategy and ensuring our operations are tightly aligned with the Firm’s mission,” Williams Parker. President Michael Wilson says in the release. “Her experience guiding large and complex organizations will help us thoughtfully evaluate growth opportunities while continuing to deliver exceptional service to our clients.

“I am honored to be appointed to this role at Williams Parker. The firm has played a critical role in the development of Sarasota, and its commitment to strengthening our community closely aligns with my own dedication to serving organizations that make a lasting local impact,” Fieber says in the release.

Fieber, along with former Tervis executive Rogan Donnelly, a minority owner whose family ran the company for some 70 years, maintain one connection to the brand: they bought the last remaining standalone Tervis retail store, at 928 S. Tamiami Trail in Osprey, last summer.