Yeti buys Charlotte County drinkware company’s designs in $38M deal

A Charlotte County drinkware company has sold some of its assets to Yeti, the popular Texas-based designer and distributor of outdoor products ranging from coolers to tumblers. Yeti, a nearly $2 billion company, acquired “designs, tooling and intellectual property related to the Helimix branded shaker bottle” in a $38 million cash deal, according to its third-quarter earnings call.

Helimix, based on Charlotte Street in Punta Gorda, makes a hexagonal shaker bottle that the company says does not require a mixing ball. Its design creates a vortex that blends protein shakes and other supplements, according to its website, which shows its products have been sold through Amazon, Walmart and GNC.

Following the acquisition, Helimix “will cease operations as we relaunch an updated design to build upon the market awareness and momentum from Helimix’s over 39,000 4.5-star reviews on Amazon,” Yeti President, CEO and Director Matthew Reintjes says, according to a transcript of the company's third-quarter earnings call. 

Yeti is using the Helimix designs, tooling and intellectual property to create its own shaker bottle, which is “soon to be released," Reintjes says in a Nov. 6 statement.

“Looking at the remainder of the year and into 2026, we're energized by feedback we've received from our partners about the innovation ahead in drinkware, including the upcoming release of our Yeti Shaker Bottle, featuring a patented design that improves upon the standard shaker providing an incredible mix experience while removing the traditional wire ball,” Reintjes says on the Nov. 6 earnings call. “With the shaker bottle, which will be manufactured in the United States, we are targeting a roughly $2.5 billion market, fueled by the rapid growing demand for hydration powders, protein supplements and wellness products, aligning with Yeti’s expansion into sport, health and wellness.”

The acquisition of the Helimix assets fits with what Reintjes calls an “expanding focus on sports” for Yeti. The deal closed in August, according to Yeti’s second-quarter earnings report.

Yeti, based in Austin, Texas, posted $1.83 billion in sales in 2024.

Lakewood Ranch-based Rework Capital advised Helimix in the transaction with Yeti.