- December 18, 2025
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During his two highly successful stints as CEO of consumer products giant Procter & Gamble, A.G. Lafley once found himself on a riverbank in western China, visiting with women washing clothes.
It wasn’t a wayward tour. Instead, it was an example of Lafley — who retired from P&G in 2015 and now lives in Sarasota — doing what he says often did: modeling behavior he wanted to see from the company’s leaders. (Cincinnati-based P&G is now a Fortune 50 company with a market capitalization of $394 billion.)
Lafley remains invested in modeling, or articulating in this latest case, good leadership behavior. This stems from an article he co-authored with Roger Martin, former dean at the Rotman School of Management at the University of Toronto, in the January/February issue of Harvard Business Review.