Tampa gym franchisee acquires nine locations, plans major investment


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  • | 10:55 a.m. April 16, 2025
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The front entrance of one of the 60 Crunch Fitness locations now in Florida.
The front entrance of one of the 60 Crunch Fitness locations now in Florida.
CR Fitness Holdings, LLC.
  • Tampa Bay-Lakeland
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Tampa-based CR Fitness Holdings, the leading franchisee of Crunch Fitness, recently acquired nine 24 Hour Fitness gyms in Florida — primarily in Miami and Orlando. That brings the company’s total to 84 locations across five states. 

Members of the acquired gyms will be brought under the Crunch umbrella and have access to 60 Crunch gyms around the state, according to a statement. Financial terms of the deal weren't disclosed. 

As part of the acquisition, CR Fitness Holdings plans to make upgrades to each location on an individual basis, including locker rooms, lighting and flooring. Additional equipment will be brought in as well. Amenities include cardio and strength equipment, group fitness studios, cycling, hot yoga & Pilates, saunas, HydroMassage and tanning.

 

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