Hulk Hogan's beer brand looks to grow — while moving beyond iconic pitchman

Real American Beer is grappling with a core business problem: how to evolve beyond an iconic founder without alienating its ride-or-die demographic.


Real American Beer says it sold 10 million cans in its first 18 months of being in business, through February.
Real American Beer says it sold 10 million cans in its first 18 months of being in business, through February.
Courtesy image
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