Tampa duo gives longtime theater new life despite industry challenges

The movie theater business has taken some hits. But Shana David-Massett and Tim Massett are undeterred and optimistic — counting an investment of $2 million — on the industry's future.

By Laura Lyon
| 5:00 a.m. April 4, 2025
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Jill Land, a longtime employee of Sun Ray Cinema, and co-owner Shana David-Massett park in the front row of recently installed brand new recliners at the new Tampa location.

Photo by Mark Wemple

Tampa Bay-Lakeland

Movie theater owners Shana David-Massett and Tim Massett went on a reconnaissance mission — some might call it Mission: Impossible — last August at the Look Dine-In Cinemas in the University neighborhood of Tampa.

It didn't go so well.