Disruptive apartment-like hospitality brand targets St. Pete

A New York hospitality-tech company with a model that’s one part Airbnb, one part extended-stay hotel, seeks to make a mint in Florida, partially with a focus on St. Petersburg.

The company is called Mint House. Its strategy, officials say, is to combine "the best features of a private apartment (with a) premium hotel” for either short or long term rentals. The company, on its website, sells its concept this way: “Fed up with uneven vacation rentals and boxed-in hotel rooms, we set out to create something different and better: Mint House. We’ve ditched losable key cards, long lines, room service and other relics for the things we miss when we travel — kitchens, groceries, workout routines and the space to spread out.”