British retailer wins repeat business with customer-first strategy

Entrepreneur Carole Lannon loves Tampa Bay, and she loves her native England. Now she combines both with a thriving business, London Pride.

  • By Jim Stinson
  • | 5:00 a.m. March 14, 2024
  • | 0 Free Articles Remaining!
Carole Lannon, a London-born American, runs London Pride, two Tampa Bay stores that cater to local Anglophiles who buy the imported candies, jams, beans, soaps and more.
Carole Lannon, a London-born American, runs London Pride, two Tampa Bay stores that cater to local Anglophiles who buy the imported candies, jams, beans, soaps and more.
Photo by Mark Wemple
  • Tampa Bay-Lakeland
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Brick-and-mortar stores face competition from Amazon and other e-retailers, but English businesswoman Carole Lannon found a niche the internet can't quite match. 

An accountant born in London and now an American, she has found her second act: selling British meats, candies, potato chips ("crisps") and wares at a pair of stores dubbed London Pride in Largo and Tampa.

 

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