Tampa Bay CPA firm rebrands to reflect more services

One of the largest public accounting firms in the region, SBF CPAs, is rebranding under the name SBF Advisors. 

SBF, which goes back to a 216 merger of a pair of Tampa Bay accounting firms, stands for Spoor Bunch Franz. But with additional services, other mergers and expansion beyond Florida to Tennessee, the firm’s partners, according to a statement, “felt it was time for a comprehensive brand message update.” 

SBF Advisors firm hired marketing advisory firm Simons Marketing to work on a market research brand study. It also engaged Simons Marketing for a recruiting brand study.