- December 4, 2025
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Beach Drive in downtown St. Pete, the city’s unofficial restaurant row, is getting two new potential hot spots: Juno & the Peacock, a New American Coastal cuisine concept, inspired by the cautionary tale of Aesop's fable, and Pluma, a cocktail lounge.
Juno & the Peacock is scheduled to open in early summer at 400 Beach Drive across from North Straub Park and The Vinoy Resort & Golf Club. The restaurant is in the space previously occupied by 400 Beach Seafood & Tap House.
Juno & the Peacock will be open daily for lunch, dinner and weekend brunch, according to a statement. The owners of the new restaurant, Shawn and Jeanna Damkoehler, will not have to walk far: The Damkoehlers also own Allelo, a Mediterranean-Aegean restaurant a block away, at 300 Beach Drive.