Entrepreneurs respond quickly to unmet need in senior care

Pioneering a concept, even with investments well into the millions, requires a nifty and nimble approach, several enterprising business owners are learning.


  • By Mark Gordon
  • | 9:00 a.m. February 17, 2022
  • | 0 Free Articles Remaining!
Lori Sax.
Lori Sax.
  • Strategies
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When Michael Finn was growing up in Rochester, New York, he would sometimes watch his mom, Barbara, volunteer at nursing homes, where she would sing songs from the old days for the residents. “They wouldn’t remember her name,” Finn says, “but they knew every word of those songs, from 50 years ago.”

 

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