Digital marketing firm makes giant leap in annual revenue

Growing annual revenue nearly 700% in two years — partly in the pandemic — to more than $14 million is cause for a major celebration. It also breeds new hurdles.

  • By Mark Gordon
  • | 6:00 a.m. February 19, 2021
  • | 0 Free Articles Remaining!
Mark Wemple. Tampa digital marketing firm Roger West, founded by Michael Westafer in 2007, did $14.4 million in revenue in 2020.
Mark Wemple. Tampa digital marketing firm Roger West, founded by Michael Westafer in 2007, did $14.4 million in revenue in 2020.
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When digital marketing executive Michael Westafer and his firm’s top executives met with the marketing team at high-end steakhouse Fleming’s soon after the pandemic started, it wasn’t to chomp on surf and turf.

‘In the beginning, every relevant thing and decision revolved around me and my knowledge. As we grow I know it can't always be that way.’ Michael Westafer, Roger West

 

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