Entrepreneur chases demand: he helps people be kickass husbands

Kim Hoffman often needles her husband Matt over his vast collection of self-improvement books. “Your bookcase is full of self-help books,” she quips. “Don’t you think you found it yet?”

Hoffman admits he’s something of a self-help junkie, long drawn to that genre of books, articles, TV shows — anything to help him be better in business or life. Now, after decades running a diverse assortment of businesses, from land development for senior living to an ice cream shop, Hoffman, in his latest venture, has turned his self-help lens outward: instead of reading a self-help book he wrote one. Not only that, his new book, with the provocative title — “Kickass Husband: Winning at Life, Marriage and Sex” — is the first chapter in what he hopes will be a viable media content business.