Soap entrepreneur seeks to raise $4M to fuel more growth

An unwavering focus on constant improvement has Deanna Wallin’s retail business on the cusp of a major new phase.

  • By Mark Gordon
  • | 9:20 a.m. August 5, 2021
  • | 0 Free Articles Remaining!
Stefania Pifferi. Deanna Wallin founded Naples Soap Co. in 2009, with a 300-square-foot space in Naples.
Stefania Pifferi. Deanna Wallin founded Naples Soap Co. in 2009, with a 300-square-foot space in Naples.
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The hot public markets smell lovely to skin and hair care entrepreneur Deanna Wallin. So lovely she’s positioning her business, Naples Soap Co., to capitalize on the investor demand for growth companies. 

 

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