Coming soon: $100 million Disney-like auto experience

Seizing on a need in the passionate car community, a Michigan developer aims to create a premium experience for car lovers across the region. It’s an expensive undertaking.

  • Commercial Real Estate
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The line of people waiting to tell Brad Oleshansky he was nuts for wanting to build a high-end haven for car enthusiasts in a Detroit suburb a decade ago was long. Even racing legend and truck rental entrepreneur Roger Penske was on that line, Oleshansky recalls.

 

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