Coming soon: $100 million Disney-like auto experience

Seizing on a need in the passionate car community, a Michigan developer aims to create a premium experience for car lovers across the region. It’s an expensive undertaking.

By Mark Gordon
| 7:00 a.m. April 1, 2021
| 0 Free Articles Remaining!

Commercial Real Estate

The line of people waiting to tell Brad Oleshansky he was nuts for wanting to build a high-end haven for car enthusiasts in a Detroit suburb a decade ago was long. Even racing legend and truck rental entrepreneur Roger Penske was on that line, Oleshansky recalls.

“I had people all over saying: ‘You’re crazy. This will never work,’” Oleshansky says. “No one would invest in it. No one would fund it.”