- April 1, 2026
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It was a pair of 100s — more than 100 employees and $100 million in annual revenue — that led Sarah Kauss a few years ago to a big decision: The founder of S’well, which sells insulated stainless steel water bottles, decided to hire a CEO. The hire would represent the first time since Kauss founded the business in 2010 that she wouldn’t be captaining nearly every day-to-day decision.