Entrepreneur cooks up national grilling brand

There isn’t a 1-2-3 recipe on going from blogging to having a national media brand. But one determined entrepreneur believes she has the right mix of ingredients to do it.

By Mark Gordon
| 8:40 a.m. July 24, 2020
| 0 Free Articles Remaining!

Courtesy. Robyn Lindars started blogging with the Grill Girl name in 2008.

Entrepreneurs

Robyn Lindars says she’s not a carbon copy of the prim and proper interior design and lifestyle guru Martha Stewart. “I curse a lot,” Lindars says. “I’m a down home Southern girl.”

But Lindars emulates Stewart when it comes to style guru’s ability to build a brand around everything from pillowcases to paint. Lindars aspires for that success too — only in grilling chicken, beef and more, and espousing the joy of barbecue, both the noun and verb version. Lindars, through her company, Fort Myers-based Grill Girl, says her goal is to be “the Martha Stewart of outdoor lifestyle.”