How to salvage your brand after a PR crisis

It starts with telling the truth — but be prepared to commit to a long process.

Mark Wemple. Tucker/Hall COO Darren Richard says when a PR crisis hits the best move is to "tell the truth, tell the whole truth and tell it quickly."
Mark Wemple. Tucker/Hall COO Darren Richard says when a PR crisis hits the best move is to "tell the truth, tell the whole truth and tell it quickly."
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There’s no doubt we live in a culture of outrage, a highly charged atmosphere when companies’ small missteps can, thanks to the amplification of social media’s echo chamber, be portrayed as horrendous assaults on the public good.

 

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