How to write an effective job posting

When you advertise for an open position at your company, your best-case scenario likely goes something like this: You receive a manageable amount of interest from truly qualified candidates in a reasonably short timeframe.

So how can you up the chances of turning that ideal into reality? It starts by making sure the right candidates can find your job posting. And a lot of that stems from using both the key words and job titles candidates plug in when they search.