How to be a better leader

Beck Besecker has some two decades of in-the-trenches how-to experience.

With his current company, St. Petersburg-based Marxent, Besecker’s helped build a business that’s now a national leader in 3D commerce and virtual and augmented reality, focused on the furniture industry. Before that, Besecker, 49, spent 13 years in interactive marketing for Fortune 500 retailers and brands, including Target and Tesco. In 1999, he founded Copient Technologies, and after he sold that business, to point-of-sale software and hardware firm NCR, he was executive vice president of new business at Catalina Marketing.