Media software firm targets massive growth, to $125M in sales

Joe Esposito has a been-there, done-that approach to overseeing super-fast growth — having once before led a company from $10 million to $125 million in sales in five years.

Esposito says another opportunity to scale a $100 million company quickly is in his sights. The company is Sarasota-based Newswire, a media/public relations firm with a software twist. It offers automated press releases and outreach to media professionals through its proprietary system, which utilizes a Software-as-a-Service model with monthly and quarterly payments. The program is called the Earned Media Advantage Guided Tour and includes a Newswire consultant to complement the software. “This is an opportunity I’m so optimistic about [that] sometimes I have to temper my enthusiasm,” Esposito says.