St. Pete firm rebrands iconic beer company's new line

Agency gracefully handled a major shift in targeted demographic — just as the project picked up momentum.

  • By Mark Gordon
  • | 6:00 a.m. June 7, 2019
  • | 0 Free Articles Remaining!
St. Petersburg-based Hype Group oversaw a total brand transformation of the Not Your Father's line.
St. Petersburg-based Hype Group oversaw a total brand transformation of the Not Your Father's line.
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Organization: Hype Group, St. Petersburg.

 

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