Love 2.0


  • By Mark Gordon
  • | 11:00 a.m. March 2, 2018
  • | 0 Free Articles Remaining!
  • Strategies
  • Share

Norman Love Confections sells more than 7 million pieces of tasty and premium-made handcrafted chocolate a year.

But what really eats at company founder and president Norman Love?

The amount of sales that sit — unbought — in an online shopping cart at normanloveconfections.com. “We have a high amount of abandonment in our shopping cart,” says Love. “The biggest obstacle (for customers) is it costs too much to ship.”

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news

Latest News

Sponsored Content