Upstart insurance firm from California targets growth in Florida

Florida’s storm insurance sector, not always aligned with its customers, has a new entry.

  • By Mark Gordon
  • | 5:00 a.m. June 22, 2018
  • | 0 Free Articles Remaining!
A scene, post Hurricane Irma in 2017, on Longboat Key. Pleasanton, Calif.-based Assured Risk Cover is aiming to help Floridians, with a new parametric insurance line.
A scene, post Hurricane Irma in 2017, on Longboat Key. Pleasanton, Calif.-based Assured Risk Cover is aiming to help Floridians, with a new parametric insurance line.
  • Insurance
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An upstart insurance company as far away from Florida as California aims to deliver something exceedingly rare for hurricane-weary and flood-prone Sunshine State customers: happiness.

 

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