Chic Chico's

Shelley Broader stood in front of hundreds of Chico's FAS Inc. employees last November, iPhone in hand, with a request: Everyone download “Pokemon Go.”

Broader, in the company's sprawling 65-acre, 500,000-square-foot Fort Myers campus off Metro Parkway, wasn't searching for a Pokemon Egg or Charizard, one of the game's characters. She instead sought more information. How are people using “Pokemon Go?” How easy (or hard) is it to figure out? Why did it resonate with people from diverse ages and backgrounds?

“The frenzy of that app was a phenomenon,” says Broader, who took over as president and CEO of Chico's in December 2015. “The way they built that brand was really interesting.”