Firm acquires collegiate apparel maker

SEMINOLE - In a deal that closed on Monday, PublicIdentity Inc., a Los Angeles-based branded merchandise agency specializing in sales and marketing of collegiate licensed products, was acquired by Bamko LLC, a division of Seminole-based Superior Uniform Group Inc.

With approximately $6 million in annual revenue, PublicIdentity was an attractive match for Bamko, which trades in the same competitive space, according to a statement.

In a statement, Bamko President Philip Koosed praised PublicIdentity for “its ability to provide high-quality and innovative collegiate licensed products to college fans and consumers across the country.” The acquisition, Koosed added, “results in a union that will make our combined entity a force to be reckoned with in the collegiate licensing space.”

The deal represents the first such move for Bamko since it became part of Superior Uniform Group. Koosed said the company looks forward to pursuing additional acquisitions.

Leland Felsenthal, who will stay on as president of PublicIdentity, spoke highly of Bamko, saying the company's “capabilities in technology, global sourcing, creative, and fulfillment” help set them apart. In a statement, Felsenthal also says, “We are very excited to introduce our customers to everything that working with BAMKO has to offer.”

Superior Uniform Group was founded in 1920. It serves apparel needs of companies in a variety of industries, including healthcare, private security, retail, hospitality, transportation and food service. Bamko, founded in 1999, has locations in the United States, England, China, India and Brazil.