Failure: Lacking confidence to lead

Accidental entrepreneurs Jeremy and Stefanie Overturf have had lots of reasons to bust out the champagne lately.

The couple counts dozens of happy customers at their company, Bradenton-based Overturf's Floor & Fabric Care. Several new hires, after some early failures, have been A-Team players. And annual sales at the 10-employee firm are up double digits in each of the past few years, with $700,000 projected for 2017 and the $1 million milestone a reasonable 2018 goal.

The Overturfs founded the business in 2008. They were in near desperation mode back then, after Stefanie Overturf was laid off from her marketing position at the Bradenton Herald, a Manatee County daily newspaper. They started cleaning houses.