Band of brothers

The boys of Boyce Avenue, a melody-infused, '90s-style alternative rock band with a few scruffy beards, disarming good looks and a cozy vibe, had plenty of career options.

One was a Harvard-educated lawyer. Another was going to be an architect. A third was headed toward a career in film production.

Those careers are on hold, probably permanently, given the success Boyce Avenue — a band of three tight-knit brothers born and raised in Sarasota — has reached in attacking the fortified music industry with a counterintuitive strategy: Make videos performing cover songs. Post on YouTube. Build a global fan base. Tour. Make original music.