- December 18, 2025
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The introduction to a salesman's life was harsh for Keith Roher.
At the onset of his career in the early 1990s, a boss handed him a desktop printer with an ultimatum: Put this printer in your trunk and don't come back until you sell it. Roher found a customer, a dentist in Clearwater.
Roher has since moved on to other challenges — some just as daunting.
