Up in the air


  • By Mark Gordon
  • | 11:08 a.m. January 8, 2016
  • | 0 Free Articles Remaining!
  • Entrepreneurs
  • Share

Executive: Jessica Muroff, CEO Girl Scouts of West Central Florida. Muroff started her career in marketing, and worked for ChappellRoberts in Tampa and Raymond James. She later ran Frameworks of Tampa Bay, a youth-focused nonprofit. She was named CEO of the Girl Scouts in July. The Girl Scouts district Muroff oversees, with a staff of nearly 70 people, covers eight counties and nearly 20,000 girls.

Diversion: Aerial silks. The sport is part aerobics, part yoga and a big part Cirque du Soleil. It involves being suspended from a ceiling in a special fabric and then wrapping, twisting, spiraling, falling and climbing in a series of maneuvers. “It takes a lot of effort,” says Muroff, “and it's really beautiful.”

Go deeper: Muroff, 38, discovered the sport about a year ago, when she took her daughter to New Level Dance Co. in Tampa, which had a class for kids. Her daughter loved it, and eventually the studio launched a class for adults. Muroff now attends a class once a week. “I love challenges,” she says. “I love to push myself out of my comfort zone.”

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news

Latest News

Sponsored Content