Promise keeper

Patrick Bismuth might be more tortoise than hare in the race to build senior living facilities in the region, but the deliberate pace suits him.

“I'm surprised there are so many memory care places opening,” says Bismuth. “Sometimes, it seems like it's unsubstantiated enthusiasm.”

Bismuth, instead, has taken a counterintuitive approach: Go small. His company, Lily's Promise LLC, offers senior care, specializing in residents with Alzheimer's and dementia, in five- or six-bedroom homes in the Sarasota-Manatee area. The homes are in residential neighborhoods, and comply with all zoning and elder care laws and regulations.