Mobile health

Sarasota executive Trey Lauderdale found himself in an unusual spot recently when he combed through some IT health care industry websites.

The co-founder of Voalte, one of the fastest-growing startups of the last decade in the Sarasota-Bradenton region, Lauderdale is used to being the neophyte. But then he read blog posts that spoke of Voalte — which uses smartphone technology to help nurses and hospital employees improve communications — like an industry giant.

Now Voalte is the company other startups emulate: validation for Lauderdale. “We are serious players. We are not in this to be second place in mHealth,” says Lauderdale, referring to industry lingo for mobile health, which is health care run through mobile devices. “There are a lot of companies that do what we do, but no one does it all like us.”