- December 13, 2025
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Executive: Roxanne Joffe, president and co-founder, CAP Brand Marketing, Sarasota; founder, Magnify Good, Sarasota.
Diversion: Pure Barre. It's a total body workout in a group setting that uses a ballet barre to perform small isometric movements through dance and Pilates. Classes, which target a participant's hips, abs, thighs and arms, among other parts, usually last 50-55 minutes. Pure Barre is a Spartanburg, S.C.-based chain with more than 150 studios nationwide, including locations in east Manatee County, Naples, St. Petersburg, Sarasota, and three in the Tampa area.
Runner's high: A Johannesburg, South Africa, native, Joffe didn't grow up especially fit or athletic. “I was a little pudgy klutz growing up,” she says. But she got inspired watching runners in the New York City marathon when she lived there in the 1970s. So she trained for the marathon, and she ultimately completed it five times.