Cup o' Joe

There was a time when Joe Genovese thought being in sales was beneath him.

That was back when he was a brand manager for companies from Nabisco to EcoLab, the company behind products such as Jet-Dry and Rain-X. He lived and worked in his native New York City. His career prospects were bright.

Then one day after a game of racquetball, a friend who worked in sales talked to Genovese about a career change. The friend believed Genovese had the right stuff for sales, especially the resiliency and resplendent personality.