'Shoot for the Top'

It's tough to call Craig Rapihana lazy, given he competes in triathlons, played professional rugby in England and built a 32-employee construction business in Colorado.
It's only his business that's lazy.

Lazy Bunz, that is. The Sarasota-based company sells a foam-based recreational water float-seat, shaped like a saddle, that it calls a safe, simple and comfortable alternative to a life jacket. It's hands-free, and allows a user to say upright in the water with feet floating.

“This is perfect for the boat,” says Rapihana. “We are giving people a product they love.”