Teeth Trend

Pediatric dentist Dr. Nilofer Khatri was fanatic about Disney World when she was a young girl.

But not the princesses or the rides. The daughter of immigrants to the U.S. from India, Khatri was more fixated on how it worked. She learned at an early age, for example, that Walt Disney would walk the park to see how long a person held a piece of trash before tossing it aside. He timed it down to the second. Then Disney instructed his staff to install garbage cans every 30 feet, so customers wouldn't litter. “I was obsessed with logistics,” says Khatri.

Khatri, 34, has turned that obsession to her work, where she's now part of a pediatric dentistry trend on the Gulf Coast: building whimsical, theme-park style, uber child-friendly pediatric dental practices — costly moves aided by service design concepts, where the business is designed to eliminate all customer hassles.