Curtains Up

Lots of people mutter some choice words under their breath when they get stuck in a rubbernecking traffic jam.

Carl Cannova, who in his Corporate America life was one of the highest-ranking Sysco Corp. food services executives in Florida, was a fellow mutterer. But Cannova, former president and CEO of Palmetto-based Sysco Food Services-West Coast Florida, did something different with the gripes: He turned it into a business opportunity that he also hopes is a public service.

“For years I've been in traffic jams,” says Cannova. “The traffic jams and then the accidents are caused by people going in the opposite direction who have to stop to see the gore.”