The business of being Nik

For a guy not yet 34, Nik Wallenda has a bucket full of alternate identities.

He might be most well known for being a seventh-generation member of the Flying Wallendas, a famous family of circus performers. The Sarasota-based husband and father of three young children is also an aerialist, an acrobat, a high-wire artist and a self-described daredevil. Other monikers for Wallenda include: reality TV star, six-time Guinness World Record holder and motivational speaker.

But Wallenda can now add one more moniker: high-flying entrepreneur. That's because the business of being Nik Wallenda has become a full-time enterprise since June 15, when he became the first person to walk a tightrope over Niagara Falls.