Shiny sales

Todd Komanetsky heads a sales department for a specialized product with clients on six continents and a price tag that can hit $10 million — per item.

Yet Komanetsky, director of business development for Sarasota-based Mustang Vacuum Systems, says no matter where he goes across the globe, he always practices consultative sales. That's a focus on customer's needs, not only what the firm wants to sell.

“Customers share more when it's a consultative process,” Komanetsky says, “opposed to me just going in and asking, 'do you want this?'”