Top Salespeople: The Negotiator


  • By Mark Gordon
  • | 3:16 p.m. March 4, 2012
  • | 0 Free Articles Remaining!
  • Strategies
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When Ford salesman Terry Myers is hot on a prospect, his mind often drifts to tennis.

It's all about the back-and-forth volleys, which to Myers simulate the give-and-take of sales. Some are quick hits. Others are drawn out overtures.

“Negotiating is like a tennis match,” says Myers, an Internet salesman at Sarasota Ford. “You have got to shut up until the ball comes back. But for someone like me who loves to talk, it's hard to shut up.”

 

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