- December 18, 2025
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FORT MYERS — Buoyed by increased numbers of tourists, revenues at hotels in Lee County rose as lodging owners boosted their rates in June compared with the same month a year ago.
However, the outlook for future bookings isn't as strong as it was in the same month last year, according to a survey of lodging operators by the Lee County Visitor and Convention Bureau.
Hoteliers reported revenue per available room, an important financial metric that is a function of occupancy and rate, rose 7.2% to $69.88 in June compared with June 2011, according to the bureau.