Digital docs

Don't count Matt Hawkins among the large group of Gulf Coast executives in despair over the federal health care overhaul.

Hawkins actually embraces the law — especially the part that will insure roughly 30 million more people — because his business sells medical office management software. The company, Tampa-based Vitera Healthcare Solutions, is one of the largest medical software firms in the country, with 80,000 doctors on its client list.

“Since we serve so many health care providers, this represents a tremendous opportunity for us,” says Hawkins, CEO of Vitera. “We feel a great sense of responsibility to help office-based practices use our software effectively, efficiently and profitably, so they can handle the increase in patients that Obamacare allows for.”