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FORT MYERS — Hotels in Lee County reported that revenue per available room rose 17% in February to $130.85 compared with the same month a year ago.
Revenue per available room is a function of average occupancy and daily room rate. The Lee County Visitor and Convention Bureau says the average occupancy at area hotels rose 9% in February to 80% and the average daily rate rose 7.2% to $163.17.
The survey of 93 hoteliers in February shows the hotel industry is experiencing a significant rebound in both occupancies and rates compared with the same month a year ago. Most hoteliers surveyed reported a higher level of reservations from March to May than during the same period last year.
You can read the latest Business Review report on the lodging industry on the Gulf Coast in the special hospitality issue here.
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